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April 2003

Cheap Tricks:
Thrift Store Shopping 101

shopping Vintage clothing has been a part of rock 'n' roll since the 1960's. Back then, pop stars and the kids who wanted to dress like them scoured junk stores and second-hand shops for military surplus and turn-of-the-century togs (witness the Charlatans, below left, whose entire look was based on late-1800's Old West). The film "Bonnie and Clyde" became a surprise hit and ushered 30's gun mole style into 70's America fashion.

1950's nostalgia followed as demonstrated with the popularity of "Happy Days", American Graffiti, and Grease and suddenly leather jackets with stove-pipe trousers were all the rage. Later, coinciding with the release of Quadrophenia in the 1979, bands like The Jam reacted against punk's so-called "anti-fashion" aesthetic and harkened back to the days of Italian tailoring and bum-freezer jackets and brought with them the first mod revival. The list goes on and on.

Of course, one of the main reasons for shopping thrifty is the price. Most young rock bands have got much more style than they have money and hitting the local Salvation Army is an easy way to get some cool clobber for only a few bucks. The other perk is being able to sport something you can bet your bottom dollar no one else will have. Plus, when you wear out that just-too-small baseball t-shirt with the iron-on numbers, who cares when it only cost you 50 cents?

Since those of us here at Fashionfollower.com are avid thrift store shoppers (ok, we're fanatics really), we decided to divulge some of our best-kept secrets to finding the best, most outta sight, most super rad gear out there for as little bread as possible so you too can get that "Poor Hipster Look". But shhhh...if word gets too far out there you may have more competition for the good stuff next time you go bargain hunting.

charlatans foxy boys

Top and right photos courtesy of The Look: Adventures in Rock & Pop Fashion

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