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September 2007

magazines
When Fashion Writers Play Favorites
S. Appel

Fashion magazines can be fun.

Fashion magazines can be informative.

Fashion magazines can be utterly repetitive.

The same Louis Vuitton animal print dress, Chloe babydoll frock, shiny Balenciaga trousers...they may be intriguing at first but if you flip through enough issues of the style glossies, you can ultimately become pretty sick and tired of what these "tastemakers" are pushing (personally, if I see another billowy tent dress, I think I'm going to cancel every subscription I have...thank goodness they have been deemed "out" for this fall). It's like that episode of "Full House" when Michelle was cast in a commercial for marshmallows and she ate so many in the days leading up to the gig, she couldn't eat a single one once the filming commenced. Thus proving that, yes, there is such a thing as too much of a good thing.

But nowhere is this more common than in the copy. You know, the little bits of writing that are in the captions of the editorial photos and "First Look" pages. It seems like all of the fashion writers share the same thesaurus that contains all of about a dozen or so words. It's bad enough that items are touted as "Must-Haves" or "Key Pieces", making the reader feel like they have to drop $1,000 on that latest Prada bag to be fashionable. Honestly though, that doesn't irk me as much as the fact that they used the words "Must-Haves" and "Key Pieces" again!

Therefore, in order to vent our own annoyance at the lack of creativity in what is supposed to be a creative field, we have collected for you the most often used cliches that the highest institutions of fashion publishing are guilty of overusing and abusing. We just hope that just like those trapeze dresses, someday these catchphrases will be "out" as well.

Phrase

Fashionese Translation

Example

Covetable

So highly desired you'd be willing to auction a kidney off on eBay for it

"Make accessories the richest, most covetable part of the wardrobe."~ Bazaar, 2/07

...Chic

Insert adjective before "chic" to make any noun more glam

"Chain mail is the ultimate tough-chic material"~ Lucky, 7/07

Edgy

Used by editors when referring to styles worn by people younger (and less botoxed) than they are

"Led by fashion-crazed club kids, edgy beauty is back."~ Elle, 7/07

Effortless

To spend a grand amount of time to look like you just threw something on from off the floor

"The mix of yellow and white lends clean-lined items an effortless summery charm."~ Lucky, 7/07

Eponymous

A high-falutin' way of saying "self-titled"

"Benz's well-edited eponymous collection...straddles the line between playful and sophisticated."~ Elle, 8/07

Iconic

A recognizable style that harkens back to a certain place & time

"Burnished-gold snakeskin fancies up an iconic trainer"~ Lucky, 7/07

It

When speaking of a person, someone who is very "in". When speaking of a handbag, expect a waiting list.

"Brit It designers Giles Deacon and Gareth Pugh had an inside joke going when they took their bows."~ Bazaar, 2/07

Key Pieces

The definitive dress/ blouse/ shoe that one needs to complete their wardrobe

"We've outlined the key pieces for each vintage-inspired look"~ Elle, 2/07

Must-Have

If you don't get one of these, you're hopelessly out of season

"Botanical prints are a warm-weather must-have"~ Bazaar, 2/07

Take Cues

A much hipper way of saying "inspired by"

"Tough chain-link accents and slim pants take cues from rough-and-tumble rockers."~ Elle, 7/07

...Worthy

We're not worthy! We're not worthy! No wait, YES WE ARE!

"He launched sunglasses in clear plastic and metal robot-worthy shades."~ Bazaar, 2/07

military And in a follow-up to our previous query as to whether Bazaar has been treated for Multiple Personality Disorder, the answer is clearly "No".

In the July 2007 issue, Bazaar declares that military looks are outdated, citing "Epaulets are too severe for fall's soft shoulders" (page 97, see left).

And yet, in the "Smart Shopping" section (p.83), sits a bright red Diane Von Furstenberg coat while a white 3.1 Phillip Lim version is recommended wearing for anyone in their 70's (p.107), both of which are of the military variety with, yes, epaulettes (not to mentioned that there are actually two "t's" in "epaulettes", Bazaar).

This type of lack of communication is enough to make the FBI & CIA look like BFF's.

military military

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