Most groups, however, preferred a more low-kep approach the dressing west. The Band, as pictured on the sleeve from Music From the Big Pink, wore Old Western-style vests and ties but unlike The Charlatans, were much more relaxed in their dress sense. The Grass Roots and Buffalo Springfield took it even more casual and tossed on cowboy hats with scarves and flares. Even quintessential Brit bands like The Beatles and The Rolling Stones traded psychedelic pop and colorful peacock togs for down and dirty (and unabashedly American) sounds and styling. The Beatles' did it with their swan song Abbey Road while the Stones kept a rollin' with their smash hits "Honky Tonk Woman" and "Brown Sugar". And is it a coincidence that Elvis Presley (a very southern rocker) made his "comeback" special in '68, just as the genre was blossoming? As these artists proved popular and began making marks on the pop charts, mediocre bands started getting record deals and mediocre bands who already had record deals switched their musical gears and jumped on the bandwagon (a good example is Paul Revere and the Raiders, who dropped "Paul Revere" and had a hit with "Indian Reservation" as simply The Raiders). Slowly, more and more artists that were a little bit country and a little bit rock 'n' roll started owning the airwaves. By the mid-70's, the new C&W had gone all but mainstream as it lost it's edge and developed into a softer, more consumer-friendly sound. Artists like The Eagles and Linda Ronstadt were inescapable. (from top: The Band, The Grassroots, The Beatles)